Articles
A 20-Year Tradition: Marketing Art Meets Marketing Science. (2014). Journal of Advertising
Research, 54(3), 270-285. doi:10.2501/JAR-54-3-270-285
Berning, J. & McCullough. (2013). Advertising soft drinks to children: Are voluntary restrictions effective?
Argibusiness, 29(4), 469-485. doi: 10.1002/agr.21343
Freeman, O. (2009). “The Coke side of life”- an explanation of pre-schooler’s constructions of
product and selves through talk-in-interaction around Coca-Cola. Young Consumers,
10(4), 314-328. doi:10.1108/17473610911007148
LaTour, K., LaTour, M.S., & Zinkhan, G. M. (2010). Coke is It: How stories in childhood
memories illuminate an icon. Journal of Business Research, 63, 328-336. doi:
10.1016/j.busres.2009.05.011
Sinclar, M. (2011). Water, Sugar, & Optimism. Creative Review, 40-44.
Research, 54(3), 270-285. doi:10.2501/JAR-54-3-270-285
Berning, J. & McCullough. (2013). Advertising soft drinks to children: Are voluntary restrictions effective?
Argibusiness, 29(4), 469-485. doi: 10.1002/agr.21343
Freeman, O. (2009). “The Coke side of life”- an explanation of pre-schooler’s constructions of
product and selves through talk-in-interaction around Coca-Cola. Young Consumers,
10(4), 314-328. doi:10.1108/17473610911007148
LaTour, K., LaTour, M.S., & Zinkhan, G. M. (2010). Coke is It: How stories in childhood
memories illuminate an icon. Journal of Business Research, 63, 328-336. doi:
10.1016/j.busres.2009.05.011
Sinclar, M. (2011). Water, Sugar, & Optimism. Creative Review, 40-44.
Images
(To see the source of a particular image, view the caption here under the image, or by clicking on the image itself. Below are the websites where the majority of the images came from.)
Coke/coca-cola advertisements. (2010). Vintage ad browser. Retrieved from
http://www.vintageadbrowser.com/coke-ads
The evolution of the coca-cola bottle. (2015). The coca-cola company. Retrieved from http://www.coca -
colacompany.com/timeline-the-evolution-of-the-coca-cola-bottle/#
History of coca-cola in ads. (2010, September 30). Beautiful life. Retrieved from
http://www.beautifullife.info/advertisment/history-of-coca-cola-in-ads/
Coke/coca-cola advertisements. (2010). Vintage ad browser. Retrieved from
http://www.vintageadbrowser.com/coke-ads
The evolution of the coca-cola bottle. (2015). The coca-cola company. Retrieved from http://www.coca -
colacompany.com/timeline-the-evolution-of-the-coca-cola-bottle/#
History of coca-cola in ads. (2010, September 30). Beautiful life. Retrieved from
http://www.beautifullife.info/advertisment/history-of-coca-cola-in-ads/
Videos
AMC. (2015, May 18). The final scene of mad men. [Video File]. Retrieved from
https://www.youtube.com/watch?v=Exf63KPXF6w
Brooks, Abigail. (n.d). Coca-cola ads through the years. [Video File]. Retrieved from
http://money.cnn.com/video/news/2015/03/24/coca-cola-ad-mashup.cnnmoney/
Coca-Cola. (2012, February 8). Coke 2012 commerical: “catch” staring NE_bear. [Video File]
Retrieved from https://www.youtube.com/watch?v=S2nBBMbjS8w
Coca-Cola. (2013, April 12). Africa let’s go crazy. [Video File]. Retrieved from
https://www.youtube.com/watch?v=ALxeXYas4E4
Coca-Cola. (2014, May 19). Coca-cola friendly twist. [Video File]. Retrieved from
https://www.youtube.com/watch?v=t9cmoT_wb0A
Coca-Cola Conversations. (2009, August 27) I’d like to buy the world a coke commercial- 1971.
[Video File]. Retrieved from https://www.youtube.com/watch?v=2msbfN81Gm0
Larry Estep. (2007, December 8). 1993 coca cola northern lights commercial. [Video File].
Retrieved from https://www.youtube.com/watch?v=SfIbBNuORHU
Museum of Classic Chicago Television. (2008, February 22). New coke vs. classic coke with
william perry & jim mcmahon (commercial, 1986). [Video File]. Retrieved from
https://www.youtube.com/watch?v=ky45YGUA3co
OasisOfficialMusic. (2011, May 9). Coca-cola commercial: “Reasons to believe” 2011 (HD)
English version (whatever/oasis). [Video File]. Retrieved from
https://www.youtube.com/watch?v=1vKDOWAf5M8
RetroBlackVideos. (2010, March 23). New Coke Ad (1985). [Video File]. Retrieved from
https://www.youtube.com/watch?v=qJTwcgmWrJA
Retroguy80s. (2010, January 30). “New coke” coca-cola commercial -1985. [Video File].
Retrieved from https://www.youtube.com/watch?v=QkfFdQ1yaqs
Stiggerpao. (2007, July 17). Coca-cola classic ad: Mean joe green [Full Version] (1979). [Video
File]. Retrieved from https://www.youtube.com/watch?v=xffOCZYX6F8
https://www.youtube.com/watch?v=Exf63KPXF6w
Brooks, Abigail. (n.d). Coca-cola ads through the years. [Video File]. Retrieved from
http://money.cnn.com/video/news/2015/03/24/coca-cola-ad-mashup.cnnmoney/
Coca-Cola. (2012, February 8). Coke 2012 commerical: “catch” staring NE_bear. [Video File]
Retrieved from https://www.youtube.com/watch?v=S2nBBMbjS8w
Coca-Cola. (2013, April 12). Africa let’s go crazy. [Video File]. Retrieved from
https://www.youtube.com/watch?v=ALxeXYas4E4
Coca-Cola. (2014, May 19). Coca-cola friendly twist. [Video File]. Retrieved from
https://www.youtube.com/watch?v=t9cmoT_wb0A
Coca-Cola Conversations. (2009, August 27) I’d like to buy the world a coke commercial- 1971.
[Video File]. Retrieved from https://www.youtube.com/watch?v=2msbfN81Gm0
Larry Estep. (2007, December 8). 1993 coca cola northern lights commercial. [Video File].
Retrieved from https://www.youtube.com/watch?v=SfIbBNuORHU
Museum of Classic Chicago Television. (2008, February 22). New coke vs. classic coke with
william perry & jim mcmahon (commercial, 1986). [Video File]. Retrieved from
https://www.youtube.com/watch?v=ky45YGUA3co
OasisOfficialMusic. (2011, May 9). Coca-cola commercial: “Reasons to believe” 2011 (HD)
English version (whatever/oasis). [Video File]. Retrieved from
https://www.youtube.com/watch?v=1vKDOWAf5M8
RetroBlackVideos. (2010, March 23). New Coke Ad (1985). [Video File]. Retrieved from
https://www.youtube.com/watch?v=qJTwcgmWrJA
Retroguy80s. (2010, January 30). “New coke” coca-cola commercial -1985. [Video File].
Retrieved from https://www.youtube.com/watch?v=QkfFdQ1yaqs
Stiggerpao. (2007, July 17). Coca-cola classic ad: Mean joe green [Full Version] (1979). [Video
File]. Retrieved from https://www.youtube.com/watch?v=xffOCZYX6F8
Websites
Journey Staff. (n.d.). Coca-cola and father christmas: The sundbolm santa story. The coca-cola company.
Retrieved from http://www.coca-cola.co.uk/stories/history/advertising/coca-cola-and-father
-christmas-the-sundblom-santa-story/
Journey Staff (n.d.). Our Story 1941-1959: the war and what followed. The coca-cola company. Retrieved from
http://www.coca-cola.co.uk/packages/history/our-story-1941-1959--the-war-and-what-followed/
Journey Staff. (2014). Contour bottle history. The coca-cola company. Retrieved from http://www.coca-
cola.co.uk/stories/history/heritage/contour-bottle-history/
Journey Staff. (2015, September 25). At coca-cola, we market responsibly and don’t advertise directly to
children under the age of 12. The coca-cola company. Retrieved from http://www.coca-
colacompany.com/stories/at-coca-cola-we-market-responsibly-and-dont-advertise-directly-to-
children-under-12/
Motion Picture, Broadcasting, and Recorded Sound Division. (2000, November). Highlights in the history of
coca-cola television advertising. The library of congress. Retrieved from
http://memory.loc.gov/ammem/ccmphtml/colahist.html
Ryan, T. (2015, February 26). The story of the coca-cola bottle. The coca-cola company. Retrieved from
http://www.coca-colacompany.com/stories/the-story-of-the-coca-cola-bottle/