Some Important Takeaways
Coca-Cola is a company that has worked very hard to market themselves to as many consumer groups as possible. Even since its origins, the company has created visually appealing visuals that grab a consumer’s attention, and are persuasive in their own ways to get a consumer to but a Coke. Sometimes, Coca-Cola will even jump onto a societal or historical event to help sell their product- examples can include World War II, important sports events like the Superbowl, or environmental impacts like global warming. The company has even gone far enough to sell feelings in their advertisements, and they have only gotten more blunt as time goes on- moving from “delicious and refreshing” to “open happiness.”
As described in the “Teaching Coca-Cola” tab, students will learn how history can be visualized through sources like advertisements and videos. Students will take away that marketing can be very powerful to humans as consumers, and that many ideals and values can be portrayed through advertisements. In addition, media literacy is a hot topic among educators today. As technology advancements are made, and technology tools are being introduced to the classroom every day, students need to learn the importance of what they are taking in from the internet and other multimedia platforms. Students also view so many ads in their daily life, even when they are not the target population. By having students analyze Coca-Cola advertisements, or maybe some other kind of company or product, they will gain a better sense of how companies try and persuade consumers to purchase their products. Also, by analyzing the ads, students will gain some visual literacy skills it looking at the how the images or videos are composed. Hopefully, students will also be able to look at advertisements from a more critical perspective when they come across them in the future.
As described in the “Teaching Coca-Cola” tab, students will learn how history can be visualized through sources like advertisements and videos. Students will take away that marketing can be very powerful to humans as consumers, and that many ideals and values can be portrayed through advertisements. In addition, media literacy is a hot topic among educators today. As technology advancements are made, and technology tools are being introduced to the classroom every day, students need to learn the importance of what they are taking in from the internet and other multimedia platforms. Students also view so many ads in their daily life, even when they are not the target population. By having students analyze Coca-Cola advertisements, or maybe some other kind of company or product, they will gain a better sense of how companies try and persuade consumers to purchase their products. Also, by analyzing the ads, students will gain some visual literacy skills it looking at the how the images or videos are composed. Hopefully, students will also be able to look at advertisements from a more critical perspective when they come across them in the future.